A person in this profession finds visual solutions for designing urban environments (advertising posters, billboards, signage), styling printed materials (magazines, newspapers, books) and Internet resources, for branding commercial products or the companies themselves (logo, color scheme, set of corporate fonts), and for designing advertising blocks. His workflow includes not only doing hand drawings, but also the skillful use of graphic design software.
Personal qualities:
Possess good taste and sense of style
Think outside the box, be resourceful and inventive
Imagine how three-dimensional objects look like in space, develop visual memory
Draw conceptual sketches and models by hand
Be diligent and thorough
Have basic design knowledge and skills (construction of composition, basics of painting, work with color, types of graphic techniques)
be able to use special computer editors
Have an idea of the history of classical and contemporary art
Where to study:
To work in this specialty will necessarily require a higher art education. Moreover graphic design is a kind of art, and it requires constant extracurricular practice, as well as additional knowledge of the technical side of things (printing technologies, programming languages, HTML).
Pros and cons of professions:
PLUSES MINUSES
Under free market conditions graphic designers are needed everywhere: attractive design is one of the components of the success of any commercial product The level of competition in this profession on the Russian labor market is very high, considering many self-taught designers
The work creates a field for creative opportunities Designers can not become an instant designer: you have to study long hours, and extracurricularly
Career, places of employment:
The main employers for graphic designers are:
Design studios and bureaus
Publishing houses or editorial offices with “prepress” function
Advertising, PR and branding agencies
Large firms with a separate design department
Owners of internet resources
Private employers
Salary can vary from 40 to 80 thousand rubles.
The difference between industrial and UX designer
Industrial design or industrial design has not only an artistic component, but also an engineering and design component. These designers determine the appearance and quality characteristics of future industrial products.
User experience (UX) designer analyzes the user experience of “communication” with the product and based on it proposes new visual and functional solutions.