A PR specialist is a person who is responsible for creating and maintaining a favorable image of a company or a project. He or she organizes press conferences, interviews with company’s executives, actively promotes the brand in the media, prepares various PR-campaigns, analyzes their effectiveness and much more. Of course, creating a positive image of the company is very important for its promotion, so every medium and large company has at least one PR-manager. In addition, there are special PR-agencies, where one part of PR-managers thinks up how to organize events, and another part brings those ideas to life.

Personal qualities
The PR manager must be communicative, because his work involves constant communication with people. Also among the mandatory personal qualities of a PR manager can include organization, confidence, perseverance, general erudition. In addition, a PR specialist should have creative abilities and a sense of humor.

Pros and cons of the professions

Pros
The work of a PR manager is very creative, it is always necessary to look for new non-standard solutions. The pluses of this profession include the fact that such people do not deal with paperwork, their daily duties include continuous communication, so they do not have to be bored and sit still. On the downside, many professionals include heavy responsibility, irregular working hours, and dependence on other people. In addition, the image of a PR-specialist is not fully formed not only in public opinion, which is manifested in many stereotypes, but also with many supervisors. Often PR managers have to do the work of advertising managers, marketers, etc.

Cons
Very often a PR specialist is confused with an advertising manager, although there is still a difference between the two. A PR manager does not have the goal of selling a product, he only forms a favorable opinion of the company as a whole, increases its visibility, possibly introducing a new brand to the market. PR-manager is a PR, SMM, event-manager and analyst in one person, and advertising manager is exclusively an advertising manager.