Online casino promotion comes with many challenges. High competition in the field requires complex and killer solutions, and the law limits these solutions. You can see an example of the best casinos at casinos online brasil.
The specifics of promoting a gaming site
In many countries, casino advertising is regulated more strictly than usual, and in some it is completely prohibited. The rules are vague, for violation of administrative or criminal liability. Therefore, casino promotion requires the work of experienced and legally savvy professionals.
Why is it important? Compare 2 slogans:
- “We have the highest odds”;
- “Thanks to our high odds, you will earn high profits.”
The first one can be used, but the second one cannot. According to the legislation, it “gives the impression that participation in the games is a source of income.” Fine.
How to promote an online casino?
Due to the high competition, online casino promotion must be comprehensive. We have selected the most reliable and effective tools for the marketing strategy of the gambling business.
SEO promotion of online casinos
The site is ready, the software is purchased, the license is issued. You start, but after a while you realize that no one enters the casino, except for your employees and people who have a direct link. The thing is that your site is not visible in Google.
In the search results, online casinos compete not only with other similar sites, but also with bookmakers, sweepstakes, and lotteries. In order for customers to appear, it is necessary to launch a powerful promotion of a gaming website. The best option is to start working with thematic low-frequency queries.
Before promoting an online casino, an SEO optimizer works on the structure of the site itself. It is necessary that visitors not only enter the site, but also become customers. To do this, the specialist issues a TOR to improve the structure, usability, design, content content of the resource.
Partnership programs
An affiliate program is the placement of advertising materials and links on third-party sites and platforms. Performs the function of PR and SEO promotion, which, among other things, requires external links.
Benefits of affiliate programs for online casino promotion:
- investment return guarantee . Affiliate contractors get paid for results. These are conversions, sales, traffic. If the performer does not bring clients, then he does not receive remuneration;
- risk minimization . The actions of the performer are limited by the TOR, in which the advertiser prescribes the requirements for the audience involved (gender, age, interests). It is also acceptable to describe what can and cannot be used in the promotion.
You will be able to achieve maximum efficiency if you use several performers at the start, and after a while choose the most effective one.
Promotion of online casinos in social networks
SMM is one of the most effective online casino promotion channels. There are many benefits to social media:
- million target audience . She gathered on Instagram and Facebook with one goal – to have fun. It is easy to sell online casino services under the guise of another source of pleasure;
- constant contact with subscribers – the average Internet user under the age of 29 spends more than 3 hours daily in social networks;
- targeting – the option to display advertisements to a specific audience according to the specified parameters;
- the opportunity to collaborate with bloggers – authoritative personalities whom people trust.
To promote an online casino in social networks, you need an SMM specialist. What will he do? Make a promotion plan, maintain a business account and launch targeted advertising. For example, one of the popular casinos at the moment is LeoVegas.
Contextual Advertising
Context is the ads that are displayed on the Internet to potential customers. Google sets strict requirements for online casino advertising. In particular, the text of the ad must comply with local laws, be shown only in certain countries to persons over the age of 18.
You need to be careful when writing contextual ads. On the one hand, the title should be catchy and defiant, and on the other hand, it should not violate the laws. Promotion of a gaming site is a complicated matter. You have to balance on the edge, and it is better to entrust this to a specialist. The game is worth the candle – contextual advertising brings customers instantly.
CRM System
To get more out of your marketing strategy, you need to get to know your audience better. To do this, a CRM system is “fastened” to the site, which collects and structures data about visitors. With its help you can:
- automate work with popular customer requests;
- create and segment the database;
- expedite service;
- win over the audience;
- supervise the work of employees of the institution.
The most popular CRM systems are SendPulse, KeyCRM, Corezoid, Salesforce. Provided that the programs are correctly applied, they can increase profits up to 40-50%. With CRM, casino website promotion becomes easier.
Email Marketing
Email is another way to communicate with customers. With the help of email marketing, you can quickly inform about new bonuses and programs, give gifts and in every way encourage visitors to return to the online casino.
To use this method of promotion, you need to build a customer base. This can be done using a CRM system, pop-ups, landing pages and contextual advertising. Since users are not always willing to share contacts, they are encouraged by promises (for example, receiving bonus coins and chips).