A person who oversees a website or other information resource. He or she edits, creates and controls the delivery of information in the right way and on time.

What does a content manager do? A content manager forms and supervises the flow of information on the site in accordance with the specific target audience. However, this work is subordinate to the general promotion plan of a particular project, carried out in correlation with the brand and the general style of the enterprise.

Personal qualities
Organizational skills and determination are necessary in order to supervise a large flow of information and skillfully dispose of it. Leadership skills will also help organize the flow of information from other employees on the site. Being organized and creative will play a role in solving non-standard problems.

Career. Places of employment.

In order to work as a content manager, you need a basic knowledge of html-programming, the skill to work competently with text, preferably the ability to work in photoshop and illustrator. The latter requirement depends on the specifics of the site. Since the specialty requires sufficient knowledge of humanities disciplines, the applicant can choose the most suitable department. Suitable faculties are different: from “Programming” to “Advertising and Public Relations. It is better to start looking for a job with a university in order to be competent with the text and develop a sense of style to work on graphic information, to get programming skills, because the content manager must work with a large layer of information, and for this you need experience.

About the profession.

The content manager regulates the informational equipment of sites, but his duties are much different from the work of it-specialist, which creates the site, copywriter and editor – specialists in text, graphic designer or piccher who create images, smm-specialist, responsible for the promotion of the site. The difference is that the content manager creates and regulates not only the information, he performs the function of a producing editor. That is, thanks to the content manager, the filling of the site is focused on the target audience, the information comes in time. In this business, it is important to be able to follow through and switch from creative to routine work.