Copywriting profession is quite in demand, especially for online casino review sites without bonus https://onlinecasinozonder.nl/bonus/. A copywriter is a person who writes advertising texts to order. Thanks to such articles, companies create the image they need and increase the conversion rate with sales. A good seo copywriter knows how to write selling articles. His work also includes the creation of press releases, advertisements, web links, commercial offers. These texts attract the attention of readers, talk about the benefits of certain products, and at the end of the mandatory call to action, for example, to place an order. The articles can also be informative or entertaining.
What does the copywriter do?
Let’s have a closer look at what a copywriter does and what kind of text he writes.
Informative articles in the blog
This direction is one of the most popular, the sites that publish such articles, they earn money mainly for advertising. Topics can be very different from interior design to repair cars
Texts for one-page sites
Texts for single-page sites are also ordered quite often. They act as an integral part of the selling single pages, with their help it is easy to achieve higher conversions.
Texts for website pages
No less in demand texts for the pages of sites: “Home”, “About”. It is very important that they are useful for readers, do not consist of “water”.
SEO texts
One of the most profitable directions in copywriting are seo-texts. Their main feature is that they are aimed not only at the users of the sites, but also at the search engines. The task of the copywriter is to write a text that will be in the top of search engine results and help promote the resource.
Postings for groups on social networks
Postings for groups on social networks copywriters are also ordered. This is a small text, often supplemented by pictures and photographs.
Chains of email messages
Chains of emails for email lists are created to keep in touch with the target audience and gain their loyalty. These texts are sent with the consent of the users.
Scripts for commercials and more
Scripts for commercials – a separate area in which not every copywriter can succeed. But such work pays well.
Advantages of the profession
There are more than enough advantages to being a copywriter, the main ones being:
1) free schedule;
2) quick learning curve;
3) creative opportunities.
Freelance copywriters choose their own convenient working hours. This is an in-demand profession, companies are constantly in need of new content, so experienced writers do not have a shortage of orders.
Disadvantages of the profession
This profession also has disadvantages, but they are not so many:
– High strain on eyesight and back, because you have to work at the computer;
– Short periods of time to prepare the material;
– low rates (beginners copywriters have to write at a rate of 20-40 rubles per thousand characters);
– a lot of competition, especially among beginner copywriters.
How can a copywriter work?
A copywriter can work both as a freelancer and as an agency. More and more companies are posting vacancies, indicating that a specialist in the field they need to staff – this is the best option, assuming the presence of a social package. But the vast majority of copywriters toil on special exchanges, looking for orders on their own. The income in this case is not uniform from month to month and depends on the number of written articles, the complexity of topics and technical assignments. A lot of copywriters work on the basis of the contract of the state employment contract, concluding them mainly with advertising and marketing agencies.
Some people combine copywriting with other professional activities and write articles in their spare time, and for others it becomes their main source of income. The overwhelming majority of copywriters work remotely.
How to learn copywriting?
You can learn copywriting on your own. If you have the right approach, learning how to write useful, literate and structured texts is more than realistic. The most popular direction is SEO-copywriting. It is easy to find special courses on the Internet, training for a copywriter takes a few weeks or months.
Job postings for copywriting positions don’t often have educational requirements. Authors come to the field from different professional fields, which can be considered as a plus. A person with a degree in medicine will find it easy to write about health topics, while a person with a technical background will be able to write about industry.
But knowledge in a particular field is sometimes not enough. People who understand the inner workings of a car engine may not be able to describe its construction clearly. Articles have to be comprehensible to readers, and often even salesy, so for a copywriter, mastery of the word is important.
Some employers prefer performers who have higher philological or journalistic education.
Copywriting has a lot in common with advertising, internet marketing and public relations, so a degree in one of these fields is welcome.
There are no colleges or universities teaching copywriting, so you will need to learn the basics yourself using specialist literature and online resources. Many people learn online courses where you can really get the skill to create attractive texts for business.
There are courses that consist of several modules, including the basics of working with text, how to present it nicely (packaging) and how to manage a team. Students also complete assignments which can then be used for a portfolio.
What are the prospects for professional growth?
The average salary for a copywriter is 2000-3000 euros. Newcomers who work as freelancers earn around 100 euros per month. Staff copywriters with a solid experience and a good portfolio can earn up to 4000 dollars.
Prospects for professional growth in this profession is. Some combine the position of copywriter with the content manager. If the employee proves himself well, he can count on promotion to editor or editor in chief, where the salary is higher, but also the responsibility is more.
Copywriting is a promising enough direction in which you can always make a living, if only the desire and desire to develop.