What does the copywriter do?

Let’s have a closer look at what a copywriter does and what kind of text he writes.

Informative articles in the blog

This direction is one of the most popular, the sites that publish such articles, they earn money mainly for advertising. Topics can be very different from interior design to repair cars

Texts for one-page sites

Texts for single-page sites are also ordered quite often. They act as an integral part of the selling single pages, with their help it is easy to achieve higher conversions.

Texts for website pages

No less in demand texts for the pages of sites: “Home”, “About”. It is very important that they are useful for readers, do not consist of “water”.

SEO texts

One of the most profitable directions in copywriting are seo-texts. Their main feature is that they are aimed not only at the users of the sites, but also at the search engines. The task of the copywriter is to write a text that will be in the top of search engine results and help promote the resource.

Postings for groups on social networks

Postings for groups on social networks copywriters are also ordered. This is a small text, often supplemented by pictures and photographs.

Chains of email messages

Chains of emails for email lists are created to keep in touch with the target audience and gain their loyalty. These texts are sent with the consent of the users.

Scripts for commercials and more

Scripts for commercials – a separate area in which not every copywriter can succeed. But such work pays well.

Advantages of the profession

There are more than enough advantages to being a copywriter, the main ones being:

1) free schedule;

2) quick learning curve;

3) creative opportunities.

Freelance copywriters choose their own convenient working hours. This is an in-demand profession, companies are constantly in need of new content, so experienced writers do not have a shortage of orders.

Disadvantages of the profession

This profession also has disadvantages, but they are not so many:

– High strain on eyesight and back, because you have to work at the computer;

– Short periods of time to prepare the material;

– low rates (beginners copywriters have to write at a rate of 20-40 rubles per thousand characters);

– a lot of competition, especially among beginner copywriters.

How can a copywriter work?

A copywriter can work both as a freelancer and as an agency. More and more companies are posting vacancies, indicating that a specialist in the field they need to staff – this is the best option, assuming the presence of a social package. But the vast majority of copywriters toil on special exchanges, looking for orders on their own. The income in this case is not uniform from month to month and depends on the number of written articles, the complexity of topics and technical assignments. A lot of copywriters work on the basis of the contract of the state employment contract, concluding them mainly with advertising and marketing agencies.

Some people combine copywriting with other professional activities and write articles in their spare time, and for others it becomes their main source of income. The overwhelming majority of copywriters work remotely.

How to learn copywriting?

You can learn copywriting on your own. If you have the right approach, learning how to write useful, literate and structured texts is more than realistic. The most popular direction is SEO-copywriting. It is easy to find special courses on the Internet, training for a copywriter takes a few weeks or months.

Job postings for copywriting positions don’t often have educational requirements. Authors come to the field from different professional fields, which can be considered as a plus. A person with a degree in medicine will find it easy to write about health topics, while a person with a technical background will be able to write about industry.

But knowledge in a particular field is sometimes not enough. People who understand the inner workings of a car engine may not be able to describe its construction clearly. Articles have to be comprehensible to readers, and often even salesy, so for a copywriter, mastery of the word is important.

Some employers prefer performers who have higher philological or journalistic education.

Copywriting has a lot in common with advertising, internet marketing and public relations, so a degree in one of these fields is welcome.

There are no colleges or universities teaching copywriting, so you will need to learn the basics yourself using specialist literature and online resources. Many people learn online courses where you can really get the skill to create attractive texts for business.

There are courses that consist of several modules, including the basics of working with text, how to present it nicely (packaging) and how to manage a team. Students also complete assignments which can then be used for a portfolio.

What are the prospects for professional growth?

The average salary for a copywriter is 2000-3000 euros. Newcomers who work as freelancers earn around 100 euros per month. Staff copywriters with a solid experience and a good portfolio can earn up to 4000 dollars.

Prospects for professional growth in this profession is. Some combine the position of copywriter with the content manager. If the employee proves himself well, he can count on promotion to editor or editor in chief, where the salary is higher, but also the responsibility is more.

Copywriting is a promising enough direction in which you can always make a living, if only the desire and desire to develop.

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We do not support any of the opinions, because the truth is somewhere in the middle – SEO works, but optimization approaches have changed. Search engines have gotten smarter, users want useful content, so SEO approaches from the 2000s don’t really work anymore.

In this article, you will learn who an SEO specialist is and how to become one. We will talk about the features of this profession, the duties of an SEO specialist and career prospects.

Formats of work of an SEO specialist

We have already said above that an SEO specialist can work as a hired employee or freelancer. Let’s figure out what are the main differences and what awaits a specialist in each of the formats.

Freelance

Freelancing is a great opportunity to start your own business. The choice of clients is huge: from small customers to international companies – almost everyone has websites.

At first, you should not expect high incomes. You will have to work “on the grade” – put a price tag for services in the market and collect reviews. So you will quickly collect the first cases and will be able to increase the value of your work.

Agency

In an agency, you will most likely start as an assistant or junior specialist. They will pay a little, but you will have an experienced mentor to whom you can turn for professional advice. In the agency, you will learn the whole wrong side of the work of an SEO specialist, “cook” in the digital world and make useful contacts.

Career prospects

It is already clear that an SEO specialist can work as a freelancer or a hired expert. And his career depends on the format of work with clients.

Career of SEO-specialist in the company:

• SEO assistant or junior specialist,
• middle SEO specialist,
• senior SEO specialist.

Freelance SEO Career:

• working with small companies
• cooperation with large clients,
• your online promotion agency.

Pros and cons of the profession

Working in the field of SEO has its pros and cons, which you should learn about before starting training or searching for vacancies.

Pros of the profession:

• high salary for experienced professionals,
• can work remotely
• six months growth to the position of middle SEO specialist,
• Opportunity for career advancement and starting your own business.

Disadvantages of the profession:

• you need to constantly monitor changes in the field of search engine optimization,
• there may be an irregular work schedule, especially for freelancers,
• a lot of analytical work,
• hard to find a job without cases.

Responsibilities of an SEO Specialist

Let’s figure out what an SEO specialist should do in order for the site to be promoted and customers to come.

SEO Specialist Responsibilities:

• audit the site
• analyze competitors ,
• make a plan for website promotion, traffic growth and conversion ,
• form the core of keywords,
• optimize the resource in terms of usability and search engine requirements,
• relink pages,
• work with meta tags
• set technical specifications for specialists from the content team,
• supervise the work of performers,
• monitor the ranking of the site in search engines,
• analyze promotion statistics,
• provide reports to clients.

To understand who an SEO specialist is, it may be enough to look at the list of services below. You will understand that, to varying degrees, you need to master almost everything related to website optimization. There are a lot of tools here, which for convenience we have divided into categories according to the tasks of promotion.

Analytics

• Google Analytics . The service from Google is free and makes it possible to analyze in detail the statistics of visiting sites.
• Yandex.Metrica . A similar service from Yandex, also free.
• Google Search Console . The tool shows how the search engine ranks your site.
• Yandex.Webmaster . An analogue of the Google Search Console from Yandex.
• KeywordHero . Keyword management tool.
• Google data studio . Service for visualizing data from different sources.

Internal optimization analysis

• Screaming Frog . Scanner for technical audit of sites allows you to detect incorrect links, repeated content and other shortcomings.
• SEOTO.ME . The tool will help you find errors in meta tags, empty pages, redirects and incorrectly loaded images.
• Xenu . The service will find broken links.

Working with semantics

• Key Collector . A tool for collecting and cleaning the semantic core.
• Selection of Yandex words (Wordstat) . The service will show exactly what Yandex users are looking for and help you find keywords.
• Ubersuggest . The service will help you evaluate the competition for each keyword.

Position monitoring in SERP

• All positions . A tool for setting positions in search engines.
• Pixel tools . The service will help you check positions in both Yandex and Google.

External link analysis

• Link miner . Google extension for finding broken links.
• Majestic Site Explorer . Link profile analysis service.
• PR-CY . A tool for evaluating external and internal links.

Working with Google and Yandex maps

• Yandex Directory . Registration will allow showing the company and its contact details to users of Yandex services — maps and navigator.
• Google My Business . A similar tool from Google.

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The specifics of promoting a gaming site

In many countries, casino advertising is regulated more strictly than usual, and in some it is completely prohibited. The rules are vague, for violation of administrative or criminal liability. Therefore, casino promotion requires the work of experienced and legally savvy professionals.

Why is it important? Compare 2 slogans:

• “We have the highest odds”;
• “Thanks to our high odds, you will earn high profits.”

The first one can be used, but the second one cannot. According to the legislation, it “gives the impression that participation in the games is a source of income.” Fine.

How to promote an online casino?

Due to the high competition, online casino promotion must be comprehensive. We have selected the most reliable and effective tools for the marketing strategy of the gambling business.

SEO promotion of online casinos

The site is ready, the software is purchased, the license is issued. You start, but after a while you realize that no one enters the casino, except for your employees and people who have a direct link. The thing is that your site is not visible in Google.

In the search results, online casinos compete not only with other similar sites, but also with bookmakers, sweepstakes, and lotteries. In order for customers to appear, it is necessary to launch a powerful promotion of a gaming website. The best option is to start working with thematic low-frequency queries.

Before promoting an online casino, an SEO optimizer works on the structure of the site itself. It is necessary that visitors not only enter the site, but also become customers. To do this, the specialist issues a TOR to improve the structure, usability, design, content content of the resource.

Partnership programs

An affiliate program is the placement of advertising materials and links on third-party sites and platforms. Performs the function of PR and SEO promotion, which, among other things, requires external links.

Benefits of affiliate programs for online casino promotion:

• investment return guarantee . Affiliate contractors get paid for results. These are conversions, sales, traffic. If the performer does not bring clients, then he does not receive remuneration;
• risk minimization . The actions of the performer are limited by the TOR, in which the advertiser prescribes the requirements for the audience involved (gender, age, interests). It is also acceptable to describe what can and cannot be used in the promotion.

You will be able to achieve maximum efficiency if you use several performers at the start, and after a while choose the most effective one.

Promotion of online casinos in social networks

SMM is one of the most effective online casino promotion channels. There are many benefits to social media:

• million target audience . She gathered on Instagram and Facebook with one goal – to have fun. It is easy to sell online casino services under the guise of another source of pleasure;
• constant contact with subscribers – the average Internet user under the age of 29 spends more than 3 hours daily in social networks;
• targeting – the option to display advertisements to a specific audience according to the specified parameters;
• the opportunity to collaborate with bloggers – authoritative personalities whom people trust.

To promote an online casino in social networks, you need an SMM specialist. What will he do? Make a promotion plan, maintain a business account and launch targeted advertising. For example, one of the popular casinos at the moment is LeoVegas.

Contextual Advertising

Context is the ads that are displayed on the Internet to potential customers. Google sets strict requirements for online casino advertising. In particular, the text of the ad must comply with local laws, be shown only in certain countries to persons over the age of 18.

You need to be careful when writing contextual ads. On the one hand, the title should be catchy and defiant, and on the other hand, it should not violate the laws. Promotion of a gaming site is a complicated matter. You have to balance on the edge, and it is better to entrust this to a specialist. The game is worth the candle – contextual advertising brings customers instantly.

CRM System

To get more out of your marketing strategy, you need to get to know your audience better. To do this, a CRM system is “fastened” to the site, which collects and structures data about visitors. With its help you can:

• automate work with popular customer requests;
• create and segment the database;
• expedite service;
• win over the audience;
• supervise the work of employees of the institution.

The most popular CRM systems are SendPulse, KeyCRM, Corezoid, Salesforce. Provided that the programs are correctly applied, they can increase profits up to 40-50%. With CRM, casino website promotion becomes easier.

Email Marketing

Email is another way to communicate with customers. With the help of email marketing, you can quickly inform about new bonuses and programs, give gifts and in every way encourage visitors to return to the online casino.

To use this method of promotion, you need to build a customer base. This can be done using a CRM system, pop-ups, landing pages and contextual advertising. Since users are not always willing to share contacts, they are encouraged by promises (for example, receiving bonus coins and chips).

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That’s why working with a professional website designer is worth the investment. A good website designer will take the time to understand your business and goals for your website before creating a custom solution that meets your specific needs.

Not sure how to find a website designer or what you should expect to pay? Here’s everything you need to know about hiring a website designer.

When it comes to hiring a web designer, you have two main options: paying by the hour or paying a flat rate.

Paying by the hour is best for businesses that need ongoing website support or have a limited budget. This option gives you more control over your spending, but it can be difficult to estimate how many hours you’ll need.

If you have a larger budget and want a custom-designed website, paying a flat rate is usually the best option. With this pricing model, you’ll agree on a set price with your designer before work begins. This option is best for businesses that know exactly what they want from their website.

Not sure which pricing model is right for you?

Here are some questions to ask yourself:

· How much time do I have to dedicate to working on my website?

· Do I have a clear vision for my website?

· What is my budget for this project?

Once you’ve decided on a pricing model, it’s time to start your search for a web designer. The best place to start is with a simple Google search.

Try searching for “web design” + your city or “website design” + your industry. This will help you find designers who are familiar with designing websites for businesses like yours.

Once you have a list of potential candidates, it’s time to start looking at their portfolios. A good portfolio will showcase a designer’s skills and style. It will also give you a sense of the type of projects they’re interested in and the kinds of clients they work with.

When you’re looking at portfolios

Pay attention to the following:

· The overall look and feel of the websites

· The use of color, imagery, and typography

· The organization and structure of the content

· The level of detail in the design

If you see a website that you like, take some time to look at the designer’s other work. This will give you a sense of their range and what they’re capable of.

It’s also a good idea to talk to some of the designer’s past clients. Ask them about their experience working with the designer and if they would recommend them.

Finally, arrange to meet with the designers who are on your shortlist. This is your chance to ask them about their process, get a sense of their personality, and find out if they’re a good fit for your project.

During the meeting, be sure to ask about their experience with the following:

· Mobile optimization: Can they design a website that looks good on both desktop and mobile devices?

· Content management systems: Are they familiar with popular content management systems like WordPress and Shopify?

· Adobe Creative Suite: Do they have experience using design software like Photoshop and Illustrator?

· Search engine optimization: Can they help you improve your website’s ranking in search engines like Google?

After you’ve met with all of the candidates, it’s time to choose the one that’s right for you. When making your decision, be sure to consider the following factors:

· Their portfolio: Do their previous projects align with your vision for your website?

· Their skills: Do they have the skills and experience needed to design the kind of website you want?

· Their personality: Do you get along with them and feel like they understand your needs?

· Their price: Are they within your budget?

It’s time to get started on your new website

If you’re not sure where to start, here are some articles that can help:

· How to Write Website Content That Sells

· How to Choose the Right Images for Your Website

· How to Create an Effective Call-to-Action Button

Hiring a web designer is an investment. But when done right, it’s an investment that can pay off for years to come.

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This operating system occupies the first place in the smartphone market – almost 3/4 of the gadgets in the world are running on Android.

Android programmer is a developer who is primarily engaged in the creation of mobile applications: messengers, online games, social networks, online stores, services for online banking, ordering goods or services, watching movies, entertainment content, education, etc. He participates in all stages of development:

Creates the interface, architecture, logic, navigation and options.
Collaborates with other specialists, such as a designer or marketer, to create a user-friendly application.
Thinks through possible scenarios, such as how the service will work if a smartphone receives a call or message.
Writes the code in one of the programming languages.
Tests the program at each stage of development, looks for and eliminates bugs, checks for vulnerabilities and security.
Develops internal documentation and user manuals.
Uploads the completed application to the Google Play store.
Monitors feedback, optimizes an already running program, adds new features, and creates updates.
Android Programmer Tools
The Android developer’s main tool is the Android Studio development environment, a program that has all the tools to create software:

A text editor for writing code.
A multifunctional emulator – a service that simulates the application running on different devices, such as a PC or tablet.
Frameworks.
Code templates.
Integration with GitHub.
A debugger to search for bugs.
The development environment has all the features to create software from scratch. The programmer does not need a smartphone for Android or any special operating system.

Another developer tool is the programming language. Android applications can be written in JavaScript, Python, C, and C++, but only two languages are officially supported:

Java, the traditional language in which most Android programs are written.
Kotlin is a young and concise development language. In 2019, Google named it a priority language for creating new online services on Android.
What an Android-developer should know
Let’s list what an Android app developer should know:

The principles of object-oriented programming.
The Git version control system and the GitHub service.
Java and Kotlin programming.
Popular frameworks and libraries for mobile applications.
Features of the Android operating system and Google’s design system.
Features of work in the environment of Android Studio.
Database management using SQL.
Ways to test software to assess its quality.
Rules for publishing apps on Google Play.
Technical English.
Android development – is it complicated?
You can’t say that mobile development is a simple process. To create apps, you need to know the principles of OOP, write code in Java and Kotlin, and understand the features of the Android OS. But if you have the time and desire to develop in this industry, you can learn the profession from scratch at any age, without knowledge of programming languages and technical education.

On average, training for an entry-level Android programmer takes from 1 to 2 years. During this period, you can master the theory and make a few programs of your own.

It’s hard to become an Android developer if you’re learning on your own. But if you study development step by step and under the guidance of experienced teachers, a lot of practice, then there will be no difficulties.

You can learn Android development with . We have collected training programs of proven online schools – choose by cost, training period, class format, availability of diplomas, employment and other parameters.

Android or iOS?
At the moment in the IT-sphere, there are two popular areas: iOS and Android software developers. Let’s list the main reasons why you should choose Android development:

Android smartphones have more users. The gadgets are not inferior in functionality to Apple devices, and they cost less.
Many companies in different areas of business want to create their own mobile applications, so the demand for Android developers is growing.
The entry threshold for Android development is lower. The whole cycle of work can be done in the Android Studio development environment, which is free to download and install on your PC. Unlike iOS development, which requires a macbook.
The Android operating system is used not only for creating applications, but also for software for smartwatches, game consoles, household robots, and so on.
Read about who iOS-developers are and what their responsibilities are in this article.

Are Android programmers in demand?
Android application developers are in demand both in Russia and abroad. For example, at the moment, more than 3500 vacancies are published on HeadHunter, almost half of them are looking for programmers with 1 to 3 years of experience.

More than 200 ads indicated that the company is ready to consider a candidate without experience.

Android developers are also needed on the freelance market: it is not uncommon to need to refine or fix an application that is already working.

In 2016, the media reported that Android was going to be replaced by a new operating system. Some time later, a company representative assured that Google would not give up Android for smartphones. But even in the case of global changes Android developers will not remain without work – they will translate the applications to another OS.

We recommend reading our article How to become an Android developer from scratch and what you need for that.

Place to work
Android app developers can work in many different fields. To understand in which industries these specialists are most in demand, we studied the vacancies on the website HeadHunter:

IT companies that create their own digital products.
Financial sector – Sberbank, Tinkoff, Tochka, DOM.RF, Otkritie Bank, etc.
Media, advertising, marketing – Mail Group, Rambler.
Providers – Beeline, MTS, Megafon.
Online services – Okko, IVI, More TV.
Retail – Detsky Mir, Sunlight, DSS, Golden Apple, etc.
Education – Lingualeo, GeekBrains, Skyeng, Innopolis.
Governmental organizations.
This is an incomplete list of areas where beginners and experienced programmers can find work.

We recommend you to read the article How much Android developers earn for apps and games.

According to the reviews of Android developers themselves, representatives of this profession are most in demand in the banking sector, online sales, creation of online services.

Prospects for the profession
As in any other direction of IT, the profession of an Android programmer begins as a trainee or junior specialist. A newbie works on creating individual elements of software under the guidance of a mentor, and his code is not always used in the final version of the project.

With 2-3 years of experience in development, it is possible to reach the Middle level – such a developer can make a mobile application independently, and his work does not need a code review.

The next step in the career is the Senior Developer, who can create virtually any program from scratch and publish it on Google Play. To become a professional at this level, you need at least 5-6 years of experience.

The most successful representatives of the profession become team leaders, technical directors, development managers in large corporations, or open their own IT-companies.

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