The profession of SMM manager includes a wide range of responsibilities. As a specialist in the field of marketing, an SMM manager is engaged in brand promotion on the Internet. Often, the professional’s responsibilities include managing groups and communities in social networks. The manager posts thematic content, conducts surveys and arranges promotions. Monitoring company feedback allows the SMM manager to improve the audience engagement strategy. The professional also analyzes the SMM activity of competitors and provides reports to the employer. The professional is clearly aware of how his activities can affect the reputation and financial performance of the company. An SMM manager can be a freelancer or work for a large advertising agency.

Personal qualities:
Ability to work with graphic editors is a prerequisite for development in the chosen field. Also a basic knowledge of programming languages is desirable. Finding a target audience and its expansion is possible with the basics of marketing. Communication skills and creativity will ensure successful interaction with the audience. The manager should be prepared for the fact that in the absence of subordinates, most of the tasks he will have to perform independently.

Pros and cons of the professions

Pros:

• Demand in the labor market;
• Decent wages;
• The opportunity to work with several brands;
• Communication with interesting people.

Cons:

• Irregular working hours;
• Performing the duties of several professionals at once.

Related specialties
Sometimes even employers do not see the difference between a content manager and an SMM manager. Although it is worth noting that the first specialist is only engaged in filling communities with relevant content. The second develops a whole strategy to promote the business on the Internet. In rare cases, a copywriter is considered a related profession. However, the duties of a manager in social media marketing are clearly not limited to writing high-quality material. Nevertheless, the functions of an SMM manager can be performed by a moderator or a social media specialist.

Careers, places of employment:
SMM managers are needed in advertising agencies and large companies. In an agency, a professional gets the opportunity to work simultaneously on several projects.